Event Coverage: 9/21/2008  

ASR 2008 : Give Love Back

What does it mean to Give Love Back?  This question was asked throughout the ASR Tradeshow as a part of the Give Love Back Campaign. Located smack dab in the middle of Action Sports Retailer (ASR) Convention in San Diego. Give Love Back was a collaboration of like-minded brands and artists who share a commitment to use their time, talent, and treasure to make the world a better place. This initiative was inspired by The Glue Network, Jedidiah Clothing, eVocal and Toms Shoes.

Photo by Alex Oat

Over the 3 day convention attendees would slip into a pair of Toms Shoes, step into their favorite color of paint and encouraged to create colorful footprints across 4’ X 8’ panels of wood. These floor panels were eventually hung on the wall to dry and used as backdrops for artists to paint over.  Kelli Murray, Ekundayo, Steve Caballero, Chris Markovich, and Austin Blassingame were among the 12 artists who painted throughout the show.

The eVocal crew set the tone for the entire event with their introspective MC's and imaginitve carpentry that created the perfect backdrop to house the give love back campaign.

Photo by Dave Dubose

Jedidiah hosted a fashion show as a part of the three-day festivities.  Models were dressed in pieces from Jedidiah’s fall 08 and spring 09 lines and Toms shoes. The event’s purpose was to showcase how fashion and art can be incorporated into a business model that gives back. Through Jedidiah’s Hope Collection, and 1 percent for humanity campaign we have raised over $197,000.00 for our humanitarian partners. Likewise, Toms shoes has donated over 60,000 pairs of shoes to children in need in there 1 for 1 campaign.

Photo by James Tull

On Saturday, September 27 all of the artist panels will be displayed and up for auction at Swiv Tackle Circus in Oceanside, California.

Tags: Kelli Murray, Glue Network, ASR, Jedidiah Clothing, Toms Shoes, Kris Markovich, Swiv Tackle Circus, eVocal

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